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Research papers

Measuring and managing reputation

A novel approach to leveraging reputation tracking data in business decision making to improve a leading direct selling company's global reputation is reviewed in this presentation. It documents how reputation drivers were isolated, tracked and...

Catalogue: Congress 2011: Impact
Authors: Scott Miller, Yogesh Chavda
Company: Ipsos MRBI
September 18, 2011
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Citation

Miller and Chavda (2011a, September 18). Measuring and managing reputation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measuring-and-managing-reputation